Black Ops 7 promotion strategy with IGN, saying Tyler Bahl's comments below refer to the game's announcement on Sunday, ...

leaders from Activision, Playtika and Jam City joined forces to talk about how — and why — the landscape continues to evolve. The rise of triple-A titles on mobile, new marketing challenges as ...

The sacred Call of Duty calendar dictates that every few years, Infinity Ward makes a Modern Warfare game. This year that ...

Activision partnered with media and digital entertainment company QYou to bring the idea to life. The strategy encompassed ... won at The Drum Awards for Marketing Americas 2023.

If not, Microsoft would probably pay to find out where you’ve been hiding, because the tech giant has shelled out a marketing ... revenue strategy and putting a lot of faith in Activision ...

The results of these marketing strategies are promising ... Research found that advertisements on gaming spaces like Twitch, Activision Blizzard, and Anzu are viewed more than other media ...

Microsoft completed a $75.4 billion acquisition of Activision-Blizzard, integrating major franchises into Xbox Game Pass, enhancing its gaming strategy. Microsoft CEO Satya Nadella reiterates Xbox ...

GameSpot may get a commission from retail offers. With just a few more weeks to go before Call of Duty: Black Ops 6 launches on October 25, Activision's marketing machine is ramping up. A new ...

Ahead of Call of Duty: Black Ops 6's release on Oct. 25, Activision plans to use AI to remove cheaters within an hour of their first match. The new anti-cheat system leverages player behavior data ...

NFL Helmets Off Strategy / NFL - National Football ... knows what he’s doing having spent seven years pushing Activision’s marketing game to the top, with a massively successful launch of ...