Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of advertiser links that show up in searches, even if they aren’t clicked—grew by 49% in the year since the overviews were launched, according to a May report from BrightEdge, a search-engine-optimization firm.

Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.

Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears of a “Google Zero” future.

A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI agents, and more.

Research shows only 1% of users click a link in AI summaries. It also confirms that Reddit, Wikipedia, and YouTube are the most cited.

The search giant predicted a further capital spending boost next year and cited massive demand for its cloud computing services.

The study, from MIT Lab scholars, measured the brain activity of subjects writing SAT essays with and without ChatGPT.

Pew Research Center's claim that AI Overviews reduce web traffic to publishers may have been based on flawed methodology.

AI Overview's Impact on SEO. Google's new AI Overview feature in Search is at the heart of the evolving debate. AI Overview is designed to enhance search results by providing summarized answers to queries, pulling information from various sources and presenting it in a concise, easy-to-read format.

Liz Reid, head of Search for Google, Demos AI Mode. More Complicated Trip Planning. AI Mode is more advanced, and that means users can perform complicated searches in one go, the company said.

Google's latest AI adventure is a new option for search. Web Guide is a new way that Google will organize search results based on analysis by a dedicated version of its Gemini artificial intelligence tool.