New Balance has a new global ambassador in global superstar Rosalía.

The New Balance 204L has been widely leaked and discussed, with Ronnie Fieg even teasing his Kith collaboration on the model ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

Digital marketing trends show that over 15,000,000 AI-generated ads are created each month, changing the way brands engage their audiences. AI-Driven Customer Journey: Future Digital Marketing Trends ...

How Strauss, Corona, Capital One, New Balance and Booking.com benefited from rising fan interest in baseball during the 2024 season and World Series. Brand Marketing How these 5 brands got the ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

Marketing News & Strategy How CMOs are considering work-life balance when seeking their next roles Increasingly, remote and hybrid work opportunities are factoring into decisions ...

The New Balance 471 draws inspiration from 1970s running heritage and used premium materials for a new casual shoe. ... So far, New Balance is executing the strategy to perfection.

However, New Balance has their own version of the Black Cats in the 9060 model and New Balance’s 9060 Black Cats are under $200 and fly under the radar—but not for long. Here’s where to grab ...

What Will Marketing Look Like in 2025? ... Consumer brands embraced a strategy of everywhere all at once. ... New Balance president and CEO Joe Preston dubbed the approach selective distribution.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers. Sign Up for Our Ideas Newsletter POV Subscribe Subscribe ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.