Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

Former Starbucks ... strategy. The enthusiasm from the 71-year-old Starbucks chairman emeritus is a key stamp of approval for Niccol as he tries to lift the company’s slumping sales and restore ...

Leadership Experience 25 aims to set new customer service standards and reinforce the company's commitment to hospitality.

Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...

Coffee king Starbucks is exploring ways to ramp-up its dwindling business in China, and selling a minority stake in its Chinese unit is one of the strategic options under consider ...

Starbucks plans to roll out a generative artificial intelligence assistant created with Microsoft Azure's OpenAI platform to ...