Some internet users have also accused AE of ripping off a 1980s Calvin Klein ad campaign starring supermodel Brooke Shields, SJ Denim reported. The ad showed a 14-year-old Shields rolling on the floor and trying to put on her jeans while discussing how “the secret of life lies behind the genetic code.”

Doja Cat is making waves after mocking Sydney Sweeney’s latest American Eagle ad. Her viral TikTok video, which spoofs Sweeney’s delivery of a controversial “genes/jeans” tagline, has added fuel to an already heated online debate.

Sydney Sweeney’s sexy persona came out in a recent American Eagle campaign touting her “great jeans” — but the ad sparked controversy and backlash amongst social media users. From claims of over-sexualization to accusations of promoting eugenics,