Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her appearance in the viral ad clip came after the viral kiss cam involving the company’s former CEO Andy Byron and then-HR executive Kristin Cabot at Coldplay’s concert.

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

In a surprising turn of events, Gwyneth Paltrow has become a “temporary spokesperson” for Astronomer in the wake of the viral Coldplay kiss-cam moment involving the company’s former CEO and chief people officer.