Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, PRWeek asks if it's a good ...

The clothing retailer said the models would retain rights over the digital replicas and their use by the company.

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...

If brands choose to use AI-generated imagery over traditional photography to cut costs, significant portions of employment could be threatened.

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

In a groundbreaking move, fashion retailer H&M has announced its plans to utilize artificial intelligence (AI) for creating digital "twins" of 30 models. This initiative seeks to modernize marketing ...

H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models.

The widespread adoption of AI tools has been pretty worrisome for many industries, and things are not going to change anytime ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...