Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...

Just in case unrealistic beauty standards weren’t prevalent enough in fashion, H&M has decided to double down with something ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

The clothing retailer said the models would retain rights over the digital replicas and their use by the company.

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, PRWeek asks if it's a good ...

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...

H&M is the latest company to pursue a trend that has unsettled some fashion industry insiders. As the use of images generated ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

The widespread adoption of AI tools has been pretty worrisome for many industries, and things are not going to change anytime ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...