A 60-foot-long, balloon body double of Kim Kardashian suddenly appeared in the middle of Times Square this week — and shocked New Yorkers with its barely there blue bikini and 15-foot high replica of the reality tv star’s butt, which drew hordes of selfie-taking gawkers.

The seamless, poreless, sanitized effigy of a capitalist titan was a startling piece of marketing for Skims. Last week, for a very brief moment, something unusual appeared in the middle of Times Square.