Khloé Kardashian is getting in on the snack game — albeit with a twist. The reality star and entrepreneur just announced she’s launching Khloud, a new line of popcorn that’s packed with protein. As Kardashian announced on Instagram,

Key Takeaways Khloé Kardashian is launching a protein popcorn brand, Khloud, backed by Serena Williams and the talent agency WME.Kardashian has a net worth of $65 million, according to an estimate by Celebrity Net Worth.

Kardashian spoke with PEOPLE about the launch of her new health-conscious food brand and her plans to shake up the snack industry, one kernel at a time.