YouTube is rolling out an experiment for Premium subscribers. The experiment introduces a feature inspired by Reddit.

YouTube is steadily gaining share as streaming subscription prices rise. Free streamers could disrupt paid streamers, which once disrupted pay TV.

YouTube Just Retired This Iconic Tab After 10 Years originally appeared on Parade. YouTube’s been around since 2005. It’s seen the rise of beauty gurus, unboxings, reaction videos, Shorts, and everything in between. So when the media giant pulled the plug on one of its longest-running homepage features on Monday, July 21, users definitely noticed.

YouTube is rolling out new AI features for Shorts as it closes in on a massive $40B in annual ad revenue, but not everyone is happy about it.

TikTok user @colbyy.yo sat in front of the camera, preparing to film for a YouTube video she was creating. However, her July 15 post of the throwback clip, which reached over 5.8 million views on TikTok, showed her turning around with a confused look on her face as she heard a noise behind her.