Ubisoft CEO Yves Guillemot blames the Star Wars brand for the failure of Star Wars Outlaws, not the mediocre game itself.

The EU consumer rights campaign Stop Killing Games reached its 1 million signature goal earlier this month, snowballing out ...

According to Guillemot, “the brand that [ Outlaws] belonged to was in a bit of choppy waters.” And now it seems as though ...

Ubisoft blame the failure of Star Wars Outlaws on the brand being in "choppy waters." A sequel was also cancelled in its early stages.

In a July 2025 shareholders meeting, Ubisoft CEO Yves Guillemot made a salient yet obvious point about online video games: ...

During a recent shareholder meeting, Ubisoft CEO Yves Guillemot shares his thoughts about the ongoing Stop Killing Games ...

This information comes days after the Stop Killing Games campaign reached the 1.4 million signature milestone.

Ubisoft recently held its annual shareholder's meeting, an event at which CEO Yves Guillemot has to take questions about the ...

Throughout several generations, game purchases have evolved from chunky Atari cartridges to Game Boy chips, PlayStation discs ...

Ubisoft CEO, Yves Guillemot, has been answering questions during a recent general meeting about Star Wars Outlaws, which has ...

Despite receiving generally positive reviews, Star Wars Outlaws wasn't a commercial hit for Ubisoft, and the company blames ...

At Ubisoft's annual shareholder meeting, CEO Yves Guillemot answers questions about sunsetting online games and other topics ...