"One thing we learned from DeepSeek is that open-sourcing the best models can greatly help adoption," said Baidu's Robin Li.

Chinese search engine giant Baidu said on Friday it would make its next-generation artificial intelligence model Ernie open-source from June 30, a major shift in strategy as competition heats up.

AI-generated content now appears in 22% of search result pages, with efforts focused on quality and relevance,” Li said during the earnings call.

Chinese search engine group Baidu said on Tuesday that the success of AI company DeepSeek had inspired it to embrace an open source model, under which the source code of its upcoming generative AI chatbot release will be publicly available.