Absolut Vodka is launching Absolut Pear in January, banking on the flavor becoming a 2007 trendsetter in fruit-flavored alcoholic beverages. "We constantly have 'flavorists' on the hunt for all the ...

While taste is subjective, there's one popular vodka brand worth reconsidering as you shop for the spirit. Here's what you ...

Vodka is the friend who’s always around but nobody completely loves. It’s not that this friend is disliked… it’s just that nobody can pinpoint their true personality and what they bring to the table.

Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. Absolut Vodka is bringing Andy Warhol’s iconic art back into the ...

Ever wonder what a San Francisco flavored vodka would taste like? I'll tell you. It tastes like a blend of grape, dragon fruit and papaya. Absolut is releasing a San Francisco inspired vodka, and ...

Absolut Vodka, a Pernod Ricard company, is returning to Coachella with both virtual and on-site activations, per information shared with Marketing Dive and a press release. The multifaceted marketing ...

One vodka brand was awarded a Platinum medal, and 23 other vodkas received Gold Medals at the 2025 Beverage Testing Institute (BevTest) Vodka Judging. The winners were a mix of historic brands, up-and ...