Although email is a popular choice for outbound communication ... This ensures that the right information is sent to the right people. And the benefits are clear, with average open rates of ...

New research examining email marketing strategies across 23 businesses reveals a significant shift in effective email ...

The average response time for SMS messages is dramatically less than that of email or postal mail. This improved time relevancy is likely to enhance the quality of marketing conversations, though the ...

Another important advantage is that once you have a list, you are not dependent on Google or anyone else for your success. Unfortunately, as email marketing became more popular, problems such as spam ...