Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are ...

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

Companies are realizing they can no longer simply promote themselves to potential customers. They have to win over the robots ...

Microsoft Advertising’s multi-image Shopping ads let brands show more product visuals in search to boost engagement.

While it seems that no industry is immune to the disruptive forces of AI technology, the advertising sector is one place ...

The digital screens that allowed for the quick turnaround — nonexistent a few decades ago and commonplace today — are an ...

The media are defined as communication sources that reach a wide audience, such as radio, television, magazines and newspapers. For small businesses, connecting with media outlets is often a prime way ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...

TV advertising is projected to grow by 3.1% in 2026, fueled by Connected TV and addressable ads in key sectors.