A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

That’s because honest marketing requires a new message—and new avenues for that message. It’s a daunting task, but not ...

Given the inevitability of ethical dilemmas in marketing research, well-established ethical guidelines are critical for their resolution. In this article, we identify resources for ethical decision ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

Sports marketing has evolved into a significant aspect of global business, demonstrating remarkable growth and resilience ...

The percentage of content marketers who document their content marketing strategy has inched up over the years. Our annual research has consistently found that a documented strategy is an indicator of ...

Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, many companies have attempted to harness reviews’ persuasive power by ...

This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture. Our program offers two different tracks in training ...

The two-year-old firm, founded by consultants specializing in business-to-business marketing, provides self-service market research primarily to software firms that want to better understand the ...