Forbes contributors publish independent expert analyses and insights. Brian Delp is NY-based, covering retail, fashion, and home products. Rather than moving through clearly defined life stages, ...

A researcher argues that the future of youth ministry will require bringing the generations together. The statistics are grim. Rainer Research estimates that 70 percent of young people leave the ...

At first glance, one could be forgiven for thinking that the aim of an Expedia video spot by Hong Kong Secret Tour, shown above, is to attract greying consumers to the travel-booking site. But this is ...

Reported by eMarketer, NOP World surveyed people in North America, Europe and Asia who are mobile phone users and have access to the Internet to determine the type of mobile content people prefer and ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Perhaps the most important analytical process of marketing is segmentation. By segmenting the market, one obtains a very clear understanding of customers; and segmentation ultimately provides a basis ...