The moment Pentagram partner Emily Oberman’s team got the call that they’d be working on a brand refresh for American Girl, she says “a primal scream went through the office.” The designers, who were ...

American Girl began 40 years ago in Madison and then Middleton with dolls and books about girls living in different historical eras. Founder Pleasant Rowland insisted American Girls materials be ...

American Girl fans, get ready to take a trip down memory lane. The beloved brand is relaunching eight of its original Historical Characters dolls in honor of its 40th anniversary this year. The ...