A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

American Girl just announced that their Historical dolls are being brought into 2026 gear to celebrate the company’s 40th anniversary. Fans aren't pleased.

Cyber Monday is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Cyber Monday coverage. American Girl dolls are not cheap. But because they’re a ...

Editor’s note: Cyber Monday has officially started, and we’re no longer updating this Black Friday post.You can find all the best Cyber Monday American Girl Doll deals here, and you can find all of ...

If you grew up with the American Girl books and dolls, there’s great news: the characters you loved have finally grown up, too, and will be appearing in their own spin-off adult novels. A post on ...