Big Tech is largely throwing in the towel on big, virtual-reality face computers. But they're trying again with smaller ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

That’s because poor sales have reportedly forced Apple to cut production and reduce the marketing budget for the Apple Vision ...

The long-awaited Apple Vision Pro virtual reality headset is struggling to gain a foothold in the market. Despite the initial ...

But how about some smart glasses instead? Apple’s pricey Vision Pro VR headset had a tough 2025.… The company halted ...

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ ...

Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

The M5 refresh makes the new Apple Vision Pro faster and improves some features, but it doesn't change the fact that the headset still doesn't have a long-term place in most people's homes.

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Apple Vision Pro, a virtual reality headset designed for spatial computing, is facing production cuts as sales remain weak.

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...