Are you familiar with the Axe effect? The Axe brand of deodorants and male grooming products is from Unilever and is primarily targeted at 15- to 25-year old males. It is also infamous for its ...

A commercial for Axe deodorant has been banned in South Africa for offending Christian viewers. The campaign, called “Even Angels Will Fall,” depicts angels who leave heaven because of the allure of a ...

The deodorant wars have begun to stink. Earlier this week, 15-year-old wet-dream ad factory, Axe, parodied Old Spice’s “The Man You Can Smell Like” campaign. A billboard in Canada reads, “For men ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Lil Baby wants to help his fans stay fresh: the rapper is ...

If you have a son over age 10, you may be familiar with a fragrance I refer to as "Eau de Boy." Eau de Boy comes in two unforgettable scents: Locker Room and Axe. If you live with the Locker Room ...

UPDATE: Axe South Africa has started a campaign on their Facebook page to get the ad back on TV. South Africa has banned an angel-themed Axe deodorant ads, saying they're offensive to Christians. The ...

Fragrances are a personal thing, and so one man’s sweet aroma is another man’s stench. Thus every effort will be made not to render too cruel a judgment upon Axe, the deodorant body spray that arrived ...

The deodorant wars between powerhouse consumer product players Procter & Gamble and Unilever are heating up, with Unilever claiming to have taken a lead with its Axe brand. The company launched Axe ...

HARLESTON, England—A few years ago, retired police officer Sam Bryce posted a question on the U.K. Facebook group “Ladies Who Lamb.” A ram she owned had become very ill-tempered and was picking on his ...

New Delhi: Hindustan Unilever Limited’s male grooming brand Axe deodorant has entered into an in-game partnership with World Cricket Championship 3 (WCC 3) for India. The gaming integration will be ...