In the world of B2B, most routine jobs that used to involve tedious effort and a lot of resources are now easier due to the use of marketing automation, sales enablement software, robotic process ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases "The State of B2B Marketing Automation 2025." This survey ...

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In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

It’s all about building connections between brands and customers, says Jeff Day, CMO at Act-On Software B2B marketers can unlock the full potential of their marketing automation investments and ...

Act-On Software won their award for innovation in AI technology, and specifically their advances with Act-On True Open™, AI tech that identifies non-human (bot) email opens, clicks, and engagements so ...

Instead of a generic LinkedIn post about your software ... is a marketing automation platform, instead of claiming, “We solve ...