Nikita Chuicko, the virtual artist better known as "kelsonik" on social media, thinks that now is the right CGI time to work ...
A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...
Now that Alpina sits fully within the BMW Group, the brand is entering a new chapter, one that appears to lean heavily into flagship luxury. The focus is moving toward high-end interpretations of the ...
BMW has turned one of its most storied partners into a fully fledged marque, elevating Alpina from tuner-like collaborator to an ultra-low volume brand inside the Group. The move formalizes a ...