With Alpina now under BMW’s wing, we take a look back that the cars that defined the brand over the past 60 years ...

BMW has turned one of its most storied partners into a fully fledged marque, elevating Alpina from tuner-like collaborator to ...

BMW purchased long-time collaborator Alpina in 2022, but the takeover initially didn’t change much; For the most part, it was ...

BMW took over control of longtime collaborator Alpina on Jan. 1, 2026. The automaker plans to turn the tuner into a ...

BMW has announced that Alpina, its longtime collaborator, will become a standalone brand. The rights to the Alpina trademark ...

January 2nd 2026 marks the beginning the BMW Alpina brand, installing the Alpina between BMW itself and Rolls Royce in the ...

As of January 1, 2026, the luxury car brand Alpina has been officially incorporated into the BMW Group, now known as BMW ...

Three years on from buying Alpina, BMW has finally detailed some of its plans for the storied performance marque.

One of the world’s coolest tuning companies is now part of one of the world’s biggest carmakers. As of 1 January 2026, Alpina ...

Reports indicate Alpina's first product under BMW's full control will likely be the return of the 7 Series-based B7 ...

A new era begins for Alpina under BMW, featuring a fresh identity, high-end personalization, and powerful models based on the ...

First, BMW calls BMW Alpina ‘an exclusive standalone brand under the BMW Group Umbrella’, which assuages those worst-case ...