In the new, strange and intriguing world of electric cars, customers have plenty of questions to ask--and BMW is launching a tool to help answer those questions without having to contact your dealer.

I tried BMW’s Remote Visual Guidance service, which walks owners through some of the more complex aspects of new-car technology. Here’s what I found. By Keith Barry As the car expert among my friends ...

Steve Rudkin, general manager of Irvine BMW in Irvine, Calif., said when the store loses a salesperson, he adds a product Genius. A few years ago, he had 36 salespeople. Today, he has five Geniuses ...

It takes customers a little while to get used to any new vehicle, but for new vehicles like the BMW i3 and upcoming BMW i8 sports car it could take a little longer than most. As electric vehicles, and ...

BMW next year will take a page from Apple's playbook, bringing in young, tech-savvy staffers to help answer customers' questions about vehicles on the showroom. The BMW Geniuses will even carry iPads.

BMW AG is rolling out a new model for its retail sales to "future-proof" its distribution. Translation: Make sure its dealerships don't become obsolescent, says Peter Miles, executive vice president ...

German car-maker BMW is set to become the lastest company to adopt the Genius Bar setup popularised by Apple across all of its dealerships, with the full scale roll out of its new “BMW Genius ...

PORTLAND, Ore. — How do you figure out whether young people looking for a career in auto retailing are cut out for the business? If you are BMW Portland, you leverage the manufacturer's Genius program ...

As the car expert among my friends and family, I’m often called on to answer the same simple question: “What does this button do?” Whether it’s a picture of a car with squiggly lines under it (it’s ...