Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

On very rare occasions, I have clicked on a banner advertisement on a Web page. But never have I purchased anything this way. Web sites that host banner advertising get paid according to the number of ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Banner ads are a great way to reach potential customers and increase brand awareness. They can be used to promote products, services, or events, and can be placed on websites, social media platforms, ...

In an unusual case, the Enforcement Court of Copenhagen has granted a preliminary injunction prohibiting use of a software program capable of replacing banner ads on websites with other ads. Although ...

This article was taken from the June 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on ...

Verizon Wireless, among the nation's most widely advertised brands, is poised to become the advertising medium itself. Beginning early next year, Verizon Wireless will allow placement of banner ...