Baseball’s long season and ballpark rituals give brands rare opportunities to build lasting connections with loyal fans.

Recently, a Nike baseball commercial featuring an organist has made its way onto our television sets. MLB fans, particularly those of the Seattle Mariners, have tried to figure out who that is playing ...

Major League Baseball, wanting to educate the fans this season about its new rule changes, is airing a series of entertaining commercials with players, managers and celebrities starting Thursday, a ...

MLB has some new rules in place this year, and it wants everyone to know. The game is going to be more fun, like it apparently used to be—old guys who hate change are never wrong! In case you didn’t ...

A team that suddenly loves to spend money will have Francisco Lindor, Edwin Díaz and other Mets stars in a 30-second commercial during Sunday’s broadcast. By David Waldstein Follow our live updates of ...