Two weeks ago, model Kayra Odore went viral on TikTok (hitting 1.3 million likes and over 3,000 comments) for braiding her own hair backstage during fashion week. The model—recognized by Rihanna, ...

Introducing Bustle’s 2025 Beauty Icon Awards — a monthly list where we spotlight the creators, gurus, and experts who are shaping beauty culture as we know it. Unlike other “beauty icon” lists from ...

Selena Gomez’s company, Rare Beauty, has been a major success, but her recent comments about the brand have landed her in hot water. In a conversation about natural beauty, Gomez said the company does ...