VIACHA, Bolivia (AP) — In the huddled markets, sprawling farms and pulsing parties of Viacha, a town southeast of Bolivia’s capital, it's typical for women to sport bowler hats, tiered skirts ...

Bolivia’s cholitas, with their bowler hats and layered skirts, were once targets of discrimination. Now cholita fashion is a source of pride.

In La Paz, Bolivia, the Cholita Paceña contest celebrates Aymara Indigenous women, recognizing their traditional fashion, ...

A Bolivian fashion designer explains why she wants to shine an international spotlight on her culture. Models show off chola designer Eliana Paco Paredes's clothing in La Paz, Bolivia, in July.

Bolivia's "cholitas" are riding the crest of a resurgence that has seen them transform from being "maids of the middle classes"' to having real clout. But who are they?

It may have been laughed at by fashionistas worldwide, but Evo Morales' striped sweater has become a must-have item for those eager to emulate Bolivia's president-elect and his refusal to don the ...

Bolivia's first Aymara Indian to have been elected president has met a number of world leaders ... "This is going to be a line we call 'Evo fashion' that we hope will appeal to young people ...

A woman models a creation by a local designer at a Chola fashion show, promoting the Andean style and beauty of Aymara women, in Viacha, Bolivia, Friday, Nov. 29, 2024.

VIACHA, Bolivia (AP) — In the huddled markets, sprawling farms and pulsing parties of Viacha, a town southeast of Bolivia’s capital, it's typical for women to sport bowler hats… ...