Thanks to technology, booking travel reservations online is easy to do. There's no longer any need to hire a travel agent or wait on hold to make a reservation by phone. But it's essential to take ...

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Morgan Macfarlane arrived at her hotel in Orizaba, Mexico, last May, ready to quickly drop her bags off and go get dinner. But when she tried to check in, an employee told her they weren’t fully ...

Performance problems on travel Web sites rounded out the top-three reasons people are less comfortable booking online than they have been in the past. In fact, according to Forrester’s survey, “one in ...

Enthusiasm for travel shows no signs of slowing down over the coming years and booking travel via online travel agencies (OTAs) is quickly becoming the dominate channel for consumers when making ...

MONTREAL--(BUSINESS WIRE)--As AI (artificial intelligence) continues to evolve and transform how everyday tasks are completed, a new survey reveals travelers appear to have an open mind when utilizing ...

(Reuters) - When Christel Shea was trying to book a trip from Providence, Rhode Island to Greenville, South Carolina a couple of weeks ago, it took more than one online search for her to identify that ...

OTAs are posting record revenues, and the top four still dominate. But they face a major shift if AI platforms bypass them ...

Booking travel directly on social platforms hasn't gained ​meaningful tractions. Will the LLMs run into the same problem.