As a CEO, your branding strategy and your reputation management strategy should be aligned if you want to ensure they contribute to business growth.

In this traditionally slower part of the event season, it’s a perfectly natural response to audit your business strategies and workflow as you make plans for the busy year ahead. But how much focus ...

Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your ...

Organizations and high-profile individuals need brand reputation management to monitor public perception and protect their image in an era of misinformation and disinformation. They can avoid the ...

Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...

Brands have become increasingly important in today's competitive world both for competitors and for consumers of products. Brands play various roles, the most important being the role of ...

Today we reveal the programme for this year’s Brand Strategy Summit USA. WTR Brand Strategy Summit USA returns to New York on 8 and 9 October to unite senior brand leaders, in-house trademark ...

Mattel announced a new brand organization leadership team with the expressed goals of accelerating its brand management strategy and growing its entertainment business. As part of the reorganization, ...

Atlanta’s position as the economic engine of the Southeast means businesses and professionals across the metro area face intense competition and heightened visibility. From Buckhead executives to ...