Most teams do not spend enough time on this part of the process. 2. An Obsessive Focus on What the Audience Wants The "benefit" is obviously an important element of any brand-positioning statement.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

Brand identity comprises distinctive elements—visual ... across different market segments Competitor product offerings and positioning Emerging trends in beauty and skincare Regional and ...

Silversea 's repositioned brand, "To Finding More," highlights luxury and expedition travel, prioritizing authenticity, ...

The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.” ...

Discover Silversea's new brand positioning, "To Finding More," which redefines luxury standards across all channels, ...