Editor's note: This article is part of a series revolving around the concept of brands as intersections. Throughout this series, we’ve explored and evinced how the theme of ‘intersections’ can offer a ...

International marketers have a love-hate relationship with the China market. On the one hand, China has become the largest market for almost every category and is still outgrowing many large mature ...

Latin America is a long way from China, but for Invista Asia marketing director Erasmo Schutzer, it is the cultural similarities between the two regions that have enabled him to position the Lycra ...

Nailing the country’s trademark application process can be achieved by following a series of steps, says Cynthia Wang of Kangxin. China’s market continues to be a draw for businesses worldwide, ...

The LEGO Formula 1 speed station on Nanjing Road in Shanghai. [Photo provided to chinadaily.com.cn] The LEGO Group is ...

The Chinese consumer landscape is evolving as they shift their spending priorities in 2025. “China‘s economy has entered a transformative phase of slower but more sustainable growth. While consumers ...