Lego brings brick to life
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I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets?
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.
LEGO introduced a new plastic brick set last week, in honor of the 1975 blockbuster movie "JAWS," which features several main characters, the Orca boat, and the movie’s antagonist — a great white shark. The nearly 1,500-piece set was unveiled last ...
The Lego Group unveiled its new SMART Play bricks at CES, the first building sets, featuring Star Wars, are expected to launch in March.