The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of players based off data ...

Golf balls don’t get much simpler than the Bridgestone e6 Soft and its two-piece, low-compression kin. It’s a relatively firm ...

Each e12 ball is designed to help golfers overcome a common specific trajectory shortcoming and enhance consistency.