It refers to the buyer’s mindset when identifying their problem, comparing possible solutions, and making a purchasing decision. By understanding the flow through this purchasing process ...
ALL BUYING DECISIONS ARE EMOTIONAL. People have both logical and emotional buying motives. Recent consumer surveys show that, in most cases, 20% of the decision to make a purchase is logical and 80% ...
What seems like a straightforward decision at first glance quickly ... often stretching the buying process from weeks to months. According to Gartner, 77% of B2B buyers report their last purchase ...
GetWhys Inc. today said it has raised a $2.75 million seed funding round to further the development and marketing of its ...
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MarTech on MSNHow ChatGPT search reshapes the B2B buyer’s journeyA simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. The post How ChatGPT search reshapes the B2B buyer’s journey appeared ...
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