“Influence has replaced authority. The CMOs who are winning aren’t relying on title or budget, they’re shaping change through ...
Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...
Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...
The Standard on MSNOpinion
Who really eats from art? A deep look at Zim’s CMOs and the politics of creative survival
When music plays everywhere but artists remain poor, something in the system is fundamentally broken. Imagine a national ...
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