IBM China brought out the romantic side in technology developers in a viral campaign for the 2009 Rational Software Conference. IBM in China is breaking out of the stereotype of being robotic dullards ...
In December of 2019, U.S. Army Combat Capabilities Development Command (CCDC) Ground Vehicle Systems Center (GVSC) sought Office of the Secretary of Defense (OSD) funding for the GVSC Indian ...
An early-career faculty member tries to obtain a letter of support for a grant application from her department chair, but senses that he is reluctant to provide it. The case can be used to help ...
Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its ...
When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...
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