For many of us, our morning bowl of cereal is an important ritual, and now, for fans of a certain cereal flavor, that ritual is about to taste much different. Cheerios has confirmed what many had ...

Since the debut of Cheerios in 1941, originally as "Cheerioats" to offer the masses a ready-to-eat oat cereal, dozens of varieties of the classic breakfast brand have hit grocery store shelves. Though ...

It’s shocking just how many Cheerios flavors are on the shelves today. While I would have guessed there were maybe five varieties at most, the reality is that General Mills is often slinging more than ...

Customers will recognize the yellow box on cereal shelves this month but may not recognize the name CheeriOats. General Mills cereal Cheerios is returning to its original name and packaging this ...

MINNEAPOLIS — General Mills, Inc. is expanding its Cheerios portfolio with one new product and one limited-time offering. Cheerios Oat Crunch Berry is the latest variety added to the Cheerios line.

Out with the "O" and in with the heart. General Mills is changing the most recognizable shape in the cereal kingdom, the "O", to include heart-shaped pieces in its two most popular varieties of ...

MINNEAPOLIS – Out with the “O” and in with the heart. General Mills is replacing the most recognizable shape in the cereal kingdom, the Cheerios’ “O”, with heart-shaped pieces. It’s all a part of the ...