OKLAHOMA CITY — One of the most formative experiences of J. Clifford Hudson’s life happened about 20 minutes away from the glass-walled office he now occupies as chief executive of Sonic Corp., the ...

After a switch to a new marketing approach failed to cement brand recognition in the customer's mind, Sonic Drive-In returned to an old marketing strategy at the end of 2012’s second quarter: the ...

Sonic Corp. is poised to hasten order deliveries, increase customization through technological initiatives and offer more smartphone convenience, the company CEO said Wednesday. Clifford Hudson, Sonic ...

Industry veterans transformed a nostalgic restaurant chain into a 21st-century powerhouse. Drawing on decades of brand-building success with dozens of top-tier companies, Hudson and Miller go beyond ...