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The university’s World Health Organisation Collaborating Centre for Obesity Prevention analysed the content of Coles, Woolworths, Aldi and IGA catalogues over 12 weeks.
Background Coles and Woolworths operate in a near duopoly in the Australian supermarket category. Both have traditionally communicated value through weekly specials and catalogues that are tactical ...
THE ADVERTISING 34.2 per cent in the recommended core food group 43.3 discretionary foods 8.5 alcohol 14 other. Originally published as The not-so-fresh truth about supermarket catalogues ...