The Pantone color system, which designates a number for just about every color under the sun, has been used across design industries as a way to create a standard matching system and universal point ...

The history of colors is intertwined with the evolution of humanity, reflecting scientific advances, cultural conquests, and historical moments that have left an indelible mark on our perception of ...

It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades. Its ...

Forbes contributors publish independent expert analyses and insights. Aly Walansky is a NY-based journalist who covers cocktails and dining. This article is more than 3 years old. Pantone recently ...