When Baldwinsville cheerleading coach Cassidy Christiansen was a member of the Bees’ varsity squad 13 years ago, her team hosted their first-ever “Bling It On” cheer competition. Now, the second-year ...

The Roxana Shells cheerleading squad secured fourth place in the Small Varsity Division at a competition held Saturday, ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

It's the most JAMmin' weekend in cheer - JAMfest Cheer Super Nationals are coming back to Indianapolis this week for the 2025 event. For more than 20 years, JAMFest has been regarded as one of the ...

Templeton is proud to announce that its cheer team member, Payton McGill, represented Varsity Spirit, the global leader in [… ...

Greendale High School's cheerleading team and pep band earned a national championship in Florida this past weekend. The combined team competed at the Universal Cheerleaders Association National High ...

The Ramona High School varsity and junior varsity cheer teams combined forces to win the San Diego CIF Game Day Co-Ed Large ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

OWASSO, Okla. — Owasso Varsity Cheer was honored at Monday night’s Owasso Public Schools Board of Education meeting for winning a state championship. The team competed in the Oklahoma Secondary School ...