"Additional tariff costs on tech products could also reduce consumer purchasing power by $90 billion, to $143 billion." The CTA's current consumer tech spending projection would amount to an ...

The oldest Gen Zer, who turns 24 this year, has more sway in consumer behavior ... and hold the most purchasing power. As millennials age and their incomes grow, their spending power is only ...

It fluctuates over time due to inflation, deflation and changes in income, directly affecting consumers, businesses and economies. When inflation rises, purchasing power declines, meaning the same ...

The Consumer Technology Association, CTA, has warned that tariffs proposed by President-elect Donald Trump could significantly reduce Americans’ ability to purchase technology products.