Connected TV CPMs -- the cost per thousand viewers -- has registered recent growth. But that could soften in the coming periods with more inventory. According to eMarketer, CPMs for in-stream ...
As 2019 comes to a close, innovators and leaders from across the media, advertising and technology worlds share their 2020 predictions with Publishers Daily. Today, Freestar president Kurt Donnell, ...
Marketers have been chasing lower CPM (cost per thousand) prices, particularly in programmatic channels, thinking that leads to greater “efficiency” in their digital ad spending. That is wrong and ...
Effective cost per thousand (eCPM) in the in-app advertising industry saw a 27% increase globally in the first quarter of 2019 compared to the previous year as advertisers’ desire to gain the ...
Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...
This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some. The cost of Facebook advertising is up overall by 30% compared with mid-March 2020, according to ...
Prices on mobile advertising networks are rebounding as the negative effects of the coronavirus pandemic subside. CPMs jumped 100% to $10 from $5 in May as lockdowns ended in many regions, boosting ...
Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the ...
Rubicon Project’s revenue increased 32% in Q4, earning $41.4 million on $301 million in ad spend. It met its goal for a positive adjusted EBITDA and, as a bonus, became cash flow positive a year ahead ...
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