A study of 100,000 people shows AI can match average creativity—but the most creative humans still outperform machines.

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: ...

Creativity is more than just a spark. New brain scan studies reveal the complicated interplay between multiple brain systems.

Creativity has long been treated as a defining human trait. It shapes art, science, and problem solving, and it helps societies adapt and innovate.

Are generative artificial intelligence systems such as ChatGPT truly creative? A research team led by Professor Karim Jerbi ...

Sometimes doing something completely different from creating helps spark a creative project or motivates us to create. Simple tasks like doing the dishes or folding the laundry can quiet us in such a ...

I've always considered myself a creative person. This characteristic transcends the boundaries between my personal and professional life. As I progressed in my career, I discovered a real benefit to ...