Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...