In the world of advertising, dogs are more than just cute mascots—they’re powerful symbols of loyalty, joy, and companionship. Some brands have made canines an integral part of their identity ...

The Ralph Lauren bear cartoon featured on the brand's sweaters is a preppy icon ... This lil dude is wearing a really freaking cute outfit,' before adding, 'Look at the layering here!

That's where many of the most colorful and eye-catching brand mascots were birthed, and why the best get to join the Madison Avenue Walk of Fame every year. Since 2004, the awards have been given ...

Publicity stunt? Well yes. And arguably quite an effective one. What’s for certain, though, is that brand mascots mean serious business. Used for millennia by the military and church, their ...

the girl became the namesake for the brand. McDonald's mascot didn't come out of thin air: He's based on a clown character played by the still-living Willard Scott. In 1959 to 1962, television ...

StarKist is running a contest to let customers pick Charlie?s running mate from a list of other brand mascots by voting on Facebook. "While contests and sweepstakes have always been an extremely ...

Publicity stunt? Well yes. And arguably quite an effective one. What’s for certain, though, is that brand mascots mean serious business. Used for millennia by the military and church ...