Volkswagen of America announced the launch of a campaign yesterday called DAS AUTO, literally translated to "the car." Part of a global brand platform, DAS AUTO will build on Volkswagen’s unique place ...

If you remember Volkswagen’s “Das Auto” marketing slogan, you remember when the German giant was on top of the world, eventually becoming the planet’s largest automaker. Then Dieselgate happened, and ...

Thought you’d just had a bad day at the office? Well, it likely pales in comparison to VW’s chief marketing officer and head of product strategy for China, Jochen Sengpiehl, who was recently deported ...